About Us

Hi! We're Caitlin and Ryan, an engineer-and-marketing duo that loves all things automation. The day the robots take over, our work will be done!

When we’re not binge watching something on Netflix (adventurous, aren't we?), we're arguing about the conjoined triangles of success or ideating yet another side project idea.

Creative Ilk is one such side project, born of our desire to do something productive in our leisure time that also helped at least one of us in our day jobs. Having both worked for small businesses and big corporates, we’ve both seen far too many antiquated systems and process, requiring manual drudgery. Ain't nobody got time for that.

That’s why we do what we do! We build small tools to save ourselves and other side-hustlers, small businesses, and kindred spirits from the same soul-crushing, hair-tearing frustration we’ve faced in our previous projects.

We hope some of our free tools come in handy. If you need more help for your hustle, we're also available for consulting for anything from email delivery to automated reporting. Get in contact with us and we can help you with your own martech story.

Free tools we hope you'll love

Statistical significance calculator

A test and learn framework can make more a world of difference to your bottom-line results. We're building a statistical significance calculator so that you can compile, record and analyse all your various A/B and multivariate tests from different channels.

Use it

Email A/B test calculator

This test calculator is specifically made for email marketers! Run your test metrics through the calculator to determine any statistically significant results, including across opens, clicks, conversions, and unsubscribes.

Use it

CSS Inliner

A CSS inliner is a tool primarily used while creating HTML emails. HTML emails tend to require a lot of duplication of styles for each element. A CSS inliner can take this incredibly manual, mind-numbing task and automate it for you.

Use it

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Since you made it all the way down here, we'll answer a frequently asked question. We chose the name Creative Ilk, knowing that we wanted to be creative and build various tools for growth hackers, marketers and others of that ilk.

As it turns out, the modern use of that phrase (relating to 'type' or 'sort') is considered incorrect by traditionalists. Back in the day, the Scottish used the phrase 'of that ilk' to avoid repitition in a person's title. For example, 'Lachlan MacLachlan of MacLachlan' could simply be referred to as 'MacLachlan of that ilk'.

While we've never claimed to be etymologists (we just build tools for more efficient marketing!), we do think it's serendipitous that 'ilk' itself has been used for centuries for the express purpose of efficiency.